Visual Work

From photography practice to book cover design, and strategic plan documents to promotional posters, this page highlights a small sample of my own design vision, as well as my implementations of project requirements. I’m no graphic designer, but have often found myself in the position to create or design products for use in strategic communications or marketing efforts. Other samples, including websites I manage, are available upon request.

Poster: Five-Year Completers

Made in Photoshop CC.

This poster was created at the request of the executive leadership team. Its purpose was to promote ongoing successes to both internal and external stakeholders.

Design requirements included:

  1. Use of Silverton High School colors (black, white, and orange).
  2. Graphical and text-based comparisons between district and State of Oregon completion rates.
  3. Inclusion of Logo, Mission, and Vision Statements

Turnaround on this product was about six hours from start to final draft. By far the most time-consuming aspect of this poster was getting the boxes exactly right. Each bar represents precisely (to within 1/100th of an inch) the percentage listed. If I had to do it over again, I could recreate it quite a bit faster (because now I have a method), but I might make a different design decision anyway and just go with solid bars.

Poster: Subgroup Grad Rates

Made in Photoshop CC.

This poster was a follow-up to the Five-Year Completers poster, above. 

The biggest change with this poster was the addition of subgroup measurements. As with its companion poster, this tool was targeted at both internal and external audiences, and was meant to highlight the history of equitable outcomes in the district. 

    Turnaround on this product was roughly three hours from start to finish. Just as with the other poster, each bar is accurate to within 1/100th of an inch.  In hindsight I greatly prefer the look of this poster versus the previous, especially the solid vertical bars and black horizontal gridlines — I think they give the chart a cleaner overall look that is also easier to read. The use of multiple colors for the bars (contrasting with the previous poster in particular) also aids readability.

    Infographic: SFSD Visioning Process

    Made with Piktochart.

    This was a rapid-turnaround request from a new member of the executive team. From request to completion, I iterated four drafts in roughly 90 minutes. Given the limited nature of the tool and the corners I had to cut to get this project done by the surprise deadline, I’m reasonably pleased with how it turned out.

    Given enough time to do this “right”, I would do another pass on the copy, and probably extend the graphic with another section or two that would add detail and help tell a more complete story.

    Study: Book Covers

    Made in Photoshop CC.

    As a novelist myself, I’ve been interested in book cover design for several years. The two samples to the right are my first attempts at my own designs. Both use royalty-free images and fonts, and are intended to evoke specific genres. Despite what the old saying suggests, you can, in fact, judge a book by its cover.

    That’s why book covers aren’t plain/solid colors anymore.

    Jump City is a cover for a Young Adult or New Adult novel, while No Greater Price would work for a crime, mystery, or techno-thriller novel. Both are intended for eBooks, and are sized for distribution on Amazon.com, iBooks, Nook, Kobo, etc.