Marketing, Public Relations, Storytelling.

Derek E. McElfresh

Welcome. This site is a place for me to share my philosophies on communications and marketing issues, to host samples of my work, and to provide resources for trainings and speaking engagements. Feel free to look around, and if you’d like to contact me, my email and phone number are at the top of every page.

(This page is designed to look best on computer screens, but retains all functionality on mobile devices. If you experience any issues viewing the site, please let me know.) 

My Work Experience

Oh, the places I’ve gone…

I’ve been blessed to work for high-performing organizations, doing work that I believe in, for most of my professional career.

A list can’t do justice to the people who have helped me grow, nor the experiences, triumphs, and failures that have taught me my craft.

Regardless, you’re curious. This is the breakdown.

Silver Falls School District

Communications & Community Relations

PR, Marketing, Branding.

2013-Present

Silverton High School

Head Boys Soccer Coach

Two seasons, two playoff runs.

2017-18

Dorrance Publishing Co.

Writing Coach

Transforming novices into writers.

2018-19

Silverton High School

Data & Communications

Data-driven change management.

2006-13

Your organization has a story. Do you know how to tell it? 

my Skills

This isn’t about me. It’s about the hundreds, maybe thousands of hours invested in me by mentors, trainers, and friends over the years. I am who I am, and can do what I do, because of them.

What can I do for you?

 

  • Marketing & Communications Strategy
  • Public Relations Management
  • Servant Leadership & Program Management
  • Writing, Editing, & Storytelling

Marketing & Communications 

  • Strategic planning and implementation.
  • Websites: Drupal, WordPress, HTML.
  • Social media engagement.
  • Committed to best practices in inclusivity and equity.

Public Relations Management

  • Brand curation and messaging.
  • Media relations, local & national.
  • Executive coaching.
  • Stakeholder engagement

Servant Leadership & Program Management

  • Budgeting.
  • Coaching & training.
  • Employee advocacy.
  • Goal-setting and supervision.

Writing, Editing, & Storytelling

  • Marketing copywriting.
  • Proofreading & coaching.
  • Creative Writing.
  • Engagement best-practices.
  • Organizational storytelling.

Education

Western Governor’s University

Master of Business Administration

Advisor: Sherrie Pafford, DBA

Seton Hill University

Master of Fine Arts: Writing

Thesis Novel: The Emergence, Book 1 of The Wounded God

Mentors: Paul “Goat” Allen & Randall Silvis

Western Oregon University

Bachelor of Science

Summa cum laude

Chemeketa Community College

Associate of Arts

4.0 GPA